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2/27/2005

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  • New Yahoo! Search Marketing Alliance Program = More Money, More Client
    Back in 2001, Yahoo! Search Marketing was the first to provide industry-leading education, training programs and revenue opportunities to third party partners through our Ambassador Program. After four successful years, I'm excited to announce that we're building on our commitment...

    The Santa SmackDown in Search: You Better Watch Out, You Better Not Cr
    

    The holiday season is chock full of characters, stories and traditions - all of which see their fair share of search activity. In fact, we hear there's a bit of competition among Santa's cast and crew for the top billing in search. To relieve a bit of pressure (December is a stressful time of year for these guys), Santa Claus returned to the frozen stage this month to oversee some one-on-one action in the Search Smackdown. He got out his list and set up some Yuletide matches in the Buzz Arena...and man, will the reindeer fur fly.

    Based on this season's search data, we've got the Search odds right here, and a few highlights from their past matches. All we gotta say is, when Jack "The Cannibal" Frost comes nipping at your nose, you better not cry, you better watch out.

    Smack Down	Red Corner	Green Corner	And the Buzz Goes To...	Odds
    Vengeance	Rudolph "Red-Nosed" Reindeer	Dasher and Dancer et al	Vengeance is sweet. The reject reindeer outshined the tag team by way more than a nose, although that was too bad about Grandma getting in the way.	2:1 Rudolph
    Snowblind	Jack "The Cannibal" Frost	Frosty the Snowman	Frosty proved too slippery for the nimble Jack, although he better watch his addiction to that corn-cob pipe.	9:1 Frosty
    Extreme Fighting	Blister the Heat Miser	Snow Miser aka Mr. Icicle	Mr. Icicle may have the cooler ragtime routine, but his hotheaded half-brother burns him in Buzz by nine-fold. Now we know the reason behind global warming.	11:1 Heat Miser
    Buzz Office Rumble	"Home Alone"	"A Christmas Story"	The McAllister kid can lay a mean booby trap, but all the blow torches in the basement can't match a Red Ryder -- plus that underhanded tongue-on-flagpole trick should freeze any loner in his tracks.	6:1 Christmas Story
    The Unforgiven	Grinch	Scrooge	A face-off for the ages: the cave-dweller with the super-shrunken heart against that squeezing, wrenching, grasping, scraping, clutching, covetous, old sinner. Ah, but that Broadway endorsement clinched the Buzz for the Grinch.	6:1 Grinch

    Every company should have a BIG IDEA, and everything it does should re
    

    New Yahoo! Search Marketing Alliance Program = More Money, More Client
    Back in 2001, Yahoo! Search Marketing was the first to provide industry-leading education, training programs and revenue opportunities to third party partners through our Ambassador Program. After four successful years, I'm excited to announce that we're building on our commitment...

    XML, it’s not just for blogs anymore
    

    Remixing the "School of Rock"in Korea
    We love it when an idea takes hold of people's imaginations, and especially when it's transformed into a different language. Earlier this year, Yahoo! Research Berkeley, in partnership with the San Francisco Film Society and San Francisco State University's Institute...

    Web Site Design Principles -- A visual design &architecture primer --
    

    SDForum Search SIG on Tagging and Social Bookmarking at Yahoo! Next We
    Just a quick heads-up. If you're in the Bay Area (or are exceptionally skilled at finding cheap flights here), drop by Yahoo! next Tuesday evening for another SDForum Search SIG. The topics this time are Tagging and Social Bookmarking. As...

    FUSE it and win it - Blogging Handbag powered by Flickr, ZoneTag, wins
    The winners of Yahoo!'s first open Hack Day were Black Box Nation, fashion designers and hardware hackers Diana Eng (who you might recognize – she was on Project Runway) and Emily Albinski from NYC, along with their good friend Audrey...

    Congratulations Hastings, Nebraska -- Winner of our "Be a Better Plane
    

    What do the birthplace of Kool-Aid and green living have in common? More than you think.

    Back in April, we announced Yahoo!'s "Be a Better ____" challenge to encourage people to use Yahoo! tools to become better fanatics, advertisers, entrepreneurs, best friends, gardeners... however they want to become "better." Part of this program included Yahoo!'s "Be a Better Planet" Greenest City in America Challenge to see how communities across the country can take action against climate change and use Yahoo! tools to become better planetarians.

    Today, the winner of the "Be a Better Planet" Greenest City in America Challenge was revealed and we want to give a shout out to the nation's green leader. The competition started with more than 350 cities across the country, and the winner is the home of Kool-Aid itself -- Hastings, Nebraska! In addition to their grand prize of $250,000 for city greening projects, Hastings and the top five finalist cities will receive a slew of other green prizes.

    Hastings secured the top spot by rallying together a good portion of its residents to earn participation credits on Yahoo! Green through pledging to reduce carbon diets, Yahoo! Answers through answering green questions and Yahoo! oneSearch through conducting eco-friendly mobile searches. And now the city's mayor is tapping into the Answers community to solicit thoughts and advice for how to invest the $250,000 prize. If you have some great green ideas, don't hesitate to share.

    Here's a bit more information on Hastings' contribution to the challenge and what they did to stand out. Congrats, Hastings.

    
    Yahoo! Search Blog team