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3/6/2005

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  • Yahoo! Search Support for X-Robots-Tag Directive to Simplify Webmaster
    

    Today we're announcing support for tags that give webmasters even more flexibility over which pages and documents are crawled and indexed by Yahoo! Search. Specifically, we're extending our support of page level exclusion tags -- NOINDEX, NOARCHIVE, NOSNIPPET, NOFOLLOW -- to provide additional control for archiving and summarization of ANY file type. Previously, these page level tags could only be expressed within html pages through the META directive (for e.g. ), but based on feedback from our webmasters, Yahoo! now enables these tags to be expressed through X-Robots-Tag directive in the http header, giving webmasters the flexibility to achieve exclusions on PDF, Word documents, PowerPoint, video, and other file types, including html files, and increasing their coverage through a simplified process. Additionally, webmasters no longer need access to html templates in order to express exclusions for html files. To take advantage of this feature, simply add the following page level tags to the X-Robots-Tag directive in the HTTP Header. Here are a few examples:

    • X-Robots-Tag: NOINDEX -- If you don't want to show the URL in the Yahoo! Search results.

      Note: We'll still need to crawl the page to see and apply the tag, so if you don't wish to have the page crawled, use robots disallow on robots.txt.

    • X-Robots-Tag: NOARCHIVE -- If you don't want to display cache link in the search results page.
    • X-Robots-Tag: NOSNIPPET -- If you don't want to display summary in the search results page.
    • X-Robots-Tag: NOFOLLOW -- If you don't want Yahoo! to crawl links in the page.

    Along with this change, we'll be rolling out additional changes to our crawling, indexing and rankingalgorithms over the next few days. We expect the update will be completed early next week, but you may see some changes in ranking as well as some shuffling of the pages in the index during this process.

    We're at SES in Chicago and WebmasterWorld's PubCon in Las Vegas, participating in a few different panels this week. Please find us if you have any questions or suggestions or drop us your feedback here.

    
    Sharad Verma
    Yahoo! Search

    Web Site Design Principles -- A visual design &architecture primer --
    

    Update on Site Explorer Results and Counts Data
    

    Recently, some of you noticed changes in counts for Site Explorer results, where the counts were different for logged-in users versus logged-out users.

    While the counts have been incorrect in some cases, the actual returned results have been correct. However, we did roll out a product fix yesterday and will be rolling out a couple more over the next few days to resolve this difference in counts some of you have observed.

    Please disregard any counts for inlinks reported by Site Explorer from October 11 through next week. Thank you for raising this issue.

    
    Priyank Garg
    Yahoo! Search

    Yahoo! Shortcuts: Illumination @ the Point of Inspiration
    

    Staying focused on a task at hand in a world of information overload is really challenging these days. Every piece of information is an opportunity to disrupt my flow. I often find myself reading an article and asking questions like, "Where is Solihull?" or "What does 'ARM' stand for?" Then, I proceed on a 45 minute search to find answers, only to return asking myself again, "Where did all my time go and what was I looking for anyways?"

    To solve this problem for me and a few hundred million users Reiner Kraft and his engineering team -- folks who have been researching these types of problems for years -- developed Yahoo! Shortcuts to make the vision of delivering relevant content and services at the point of inspiration a reality. You may have seen the post on the precursor to Yahoo! Shortcuts, Y!Q.

    At the beginning of the year we worked with the Yahoo! Mail team to launch Yahoo! Shortcuts for mail. I knew we had something interesting when it passed the "wife-test" (my wife serves as a great barometer for whether a feature is actually useful). A few weekends ago we were headed into the city for a concert and my wife's friend had forwarded her the venue address. I glanced over to find that Yahoo! Shortcuts had detected the location and provided the exact cross-streets for the venue in a map similar to the one below. There was no need for her to pull-up a new browser window, navigate to a maps site, then copy and paste the address. It was all right there for her in this mini-map without her ever leaving the email.

    

    

    It didn't stop with Yahoo! Mail. Yahoo! Finance and parts of Yahoo! Travel also rolled out Yahoo! Shortcuts. Whether reading up on financial information or planning a vacation, the shortcuts offer added details in various online searches. And, most recently, Yahoo! News has also rolled out the shortcuts (many thanks to Rob Hall and the entire Yahoo! News team).

    
    So, when you're reading a story on Yahoo! News and have no idea where Solihull is (myself included), or you just want to know more about what the Federal Reserve Board does, Y! Shortcuts can provide you with the quick answers you're looking for.

    Whenever a jagged underline appears under a term, such as 'Federal Reserve' in the story below, simply click on it to see contextually relevant content in related news, photos, videos, web search results, maps, and more. If you know what type of content you want, just mouse over the term for a menu of options.

    
    

    Yahoo! Shortcuts is about providing users with the information desired at the precise moment they want it -- from instant satisfaction of a passing curiosity to the ability to gain a deeper understanding of current events.

    We are just getting started with Yahoo! Shortcuts and, as always, we welcome your feedback in the comments below. Which websites would you like to see Yahoo! Shortcuts deployed to? Any ideas for what content we could include in Yahoo! Shortcuts that would make you say "Wow!"? The floor is open.

    
    Ariel Seidman
    Yahoo! Search
    

    The Santa SmackDown in Search: You Better Watch Out, You Better Not Cr
    

    The holiday season is chock full of characters, stories and traditions - all of which see their fair share of search activity. In fact, we hear there's a bit of competition among Santa's cast and crew for the top billing in search. To relieve a bit of pressure (December is a stressful time of year for these guys), Santa Claus returned to the frozen stage this month to oversee some one-on-one action in the Search Smackdown. He got out his list and set up some Yuletide matches in the Buzz Arena...and man, will the reindeer fur fly.

    Based on this season's search data, we've got the Search odds right here, and a few highlights from their past matches. All we gotta say is, when Jack "The Cannibal" Frost comes nipping at your nose, you better not cry, you better watch out.

    Smack Down	Red Corner	Green Corner	And the Buzz Goes To...	Odds
    Vengeance	Rudolph "Red-Nosed" Reindeer	Dasher and Dancer et al	Vengeance is sweet. The reject reindeer outshined the tag team by way more than a nose, although that was too bad about Grandma getting in the way.	2:1 Rudolph
    Snowblind	Jack "The Cannibal" Frost	Frosty the Snowman	Frosty proved too slippery for the nimble Jack, although he better watch his addiction to that corn-cob pipe.	9:1 Frosty
    Extreme Fighting	Blister the Heat Miser	Snow Miser aka Mr. Icicle	Mr. Icicle may have the cooler ragtime routine, but his hotheaded half-brother burns him in Buzz by nine-fold. Now we know the reason behind global warming.	11:1 Heat Miser
    Buzz Office Rumble	"Home Alone"	"A Christmas Story"	The McAllister kid can lay a mean booby trap, but all the blow torches in the basement can't match a Red Ryder -- plus that underhanded tongue-on-flagpole trick should freeze any loner in his tracks.	6:1 Christmas Story
    The Unforgiven	Grinch	Scrooge	A face-off for the ages: the cave-dweller with the super-shrunken heart against that squeezing, wrenching, grasping, scraping, clutching, covetous, old sinner. Ah, but that Broadway endorsement clinched the Buzz for the Grinch.	6:1 Grinch

    SDForum Search SIG on Tagging and Social Bookmarking at Yahoo! Next We
    Just a quick heads-up. If you're in the Bay Area (or are exceptionally skilled at finding cheap flights here), drop by Yahoo! next Tuesday evening for another SDForum Search SIG. The topics this time are Tagging and Social Bookmarking. As...

    2-fer Tech Tuesday #39: PSP v2.0 firmware &Sportbrain iStep X1 pedome
    

    Forget Phishing - "Pharming"Now Considered More "Sophisticated"and "Da
    

    Firefox Got Yahoo!
    If you've been following Asa's blog, you probably already know that Firefox is well on its way to 25 million downloads worldwide. Well Yahoo! has certainly noticed and believe me, Firefox is very popular here at Yahoo! too. However, a...

    The Santa SmackDown in Search: You Better Watch Out, You Better Not Cr
    

    The holiday season is chock full of characters, stories and traditions - all of which see their fair share of search activity. In fact, we hear there's a bit of competition among Santa's cast and crew for the top billing in search. To relieve a bit of pressure (December is a stressful time of year for these guys), Santa Claus returned to the frozen stage this month to oversee some one-on-one action in the Search Smackdown. He got out his list and set up some Yuletide matches in the Buzz Arena...and man, will the reindeer fur fly.

    Based on this season's search data, we've got the Search odds right here, and a few highlights from their past matches. All we gotta say is, when Jack "The Cannibal" Frost comes nipping at your nose, you better not cry, you better watch out.

    Smack Down	Red Corner	Green Corner	And the Buzz Goes To...	Odds
    Vengeance	Rudolph "Red-Nosed" Reindeer	Dasher and Dancer et al	Vengeance is sweet. The reject reindeer outshined the tag team by way more than a nose, although that was too bad about Grandma getting in the way.	2:1 Rudolph
    Snowblind	Jack "The Cannibal" Frost	Frosty the Snowman	Frosty proved too slippery for the nimble Jack, although he better watch his addiction to that corn-cob pipe.	9:1 Frosty
    Extreme Fighting	Blister the Heat Miser	Snow Miser aka Mr. Icicle	Mr. Icicle may have the cooler ragtime routine, but his hotheaded half-brother burns him in Buzz by nine-fold. Now we know the reason behind global warming.	11:1 Heat Miser
    Buzz Office Rumble	"Home Alone"	"A Christmas Story"	The McAllister kid can lay a mean booby trap, but all the blow torches in the basement can't match a Red Ryder -- plus that underhanded tongue-on-flagpole trick should freeze any loner in his tracks.	6:1 Christmas Story
    The Unforgiven	Grinch	Scrooge	A face-off for the ages: the cave-dweller with the super-shrunken heart against that squeezing, wrenching, grasping, scraping, clutching, covetous, old sinner. Ah, but that Broadway endorsement clinched the Buzz for the Grinch.	6:1 Grinch