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3/7/2005

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  • Take a Tour of the New Yahoo! Search
    

    Sometimes it's helpful to see how things work in action. Today we launched a site that gives you a quick way to learn how the new Yahoo! Search can help you go from "to-do" to "done." Check out the video demos and let us know what you think.

    
    Christina Lee
    Yahoo! Search

    Site Explorer Authentication - Some Improvements and Notes
    We have had phenomenal response to the new version of Yahoo! Site Explorer we launched two months ago. Thanks to the many of you who have come by and used the new interface, authenticated your site, and asked us questions...

    Yahoo! oneSearch Gets More Knowledgeable
    

    Today we're integrating Yahoo! Answers content into our mobile search service, oneSearch, and launching it globally in 18+ countries.

    We're rolling this out today to Argentina, Australia, Brazil, Canada, France, Germany, India, Indonesia, Italy, Malaysia, Mexico, the Philippines, Singapore, Spain, Thailand, the United Kingdom, the United States, and Vietnam.

    Yahoo! oneSearch and Yahoo! Answers both offer platforms for searching -- oneSearch with instant results to your queries from your mobile phone and Answers with the content of 350 million answers from over 95 million users worldwide. We wanted to integrate these two methods of searching because we know that sometimes you need to tap people who are "in the know" when you're trying to find a quick answer on the go.

    Starting today, when you use oneSearch to conduct queries for advice or reference topics, the search results you'll receive will include relevant answers from other Yahoo! Answers users all over the world, as well as the usual news headlines, images, business listings, etc. When you search for opinions or recommendations from others, such as 'What is the best apartment dog?,' you'll see a cluster of Yahoo! Answers results. And for factual queries like '2008 Summer Olympics,' your oneSearch results will show content from Wikipedia as well to give you a little something extra to chew on.

    
    

    
    The oneSearch team also rolled out flight information search today, so flight status, times, gates, etc. are all accessible from your mobile phone. Here's how it works: If you search 'United Airlines 90' or 'UA 90' (or any other airline and flight) through oneSearch, you're presented with a quick snapshot of the flight information. You can try it out here or text the query to 92466 (spells YAHOO) and we'll return a text message with the same information.

    Ultimately, oneSearch's goal is to get you instant answers from a variety of sources and Yahoo! properties so you have the right information when you're mobile. By adding sources like Yahoo! Answers, Wikipedia and flight info, we'll be able to help users find opinions, suggestions and facts quickly and on the go.

    Enjoy!

    
    Lawrence Kim
    Yahoo! Search

    Yahoo! Search Crawler (Yahoo! Slurp) - Supporting wildcards in robots.
    I was going through my notes from Danny Sullivan's Open Feedback sessions that occur during the ‘Meet the Crawlers’ panel at Search Engine Strategies. One of the items on my list was a request for enhanced syntax in robots.txt to...

    2-fer Tech Tuesday #39: PSP v2.0 firmware &Sportbrain iStep X1 pedome
    

    SDForum Search SIG on Tagging and Social Bookmarking at Yahoo! Next We
    Just a quick heads-up. If you're in the Bay Area (or are exceptionally skilled at finding cheap flights here), drop by Yahoo! next Tuesday evening for another SDForum Search SIG. The topics this time are Tagging and Social Bookmarking. As...

    The Santa SmackDown in Search: You Better Watch Out, You Better Not Cr
    

    The holiday season is chock full of characters, stories and traditions - all of which see their fair share of search activity. In fact, we hear there's a bit of competition among Santa's cast and crew for the top billing in search. To relieve a bit of pressure (December is a stressful time of year for these guys), Santa Claus returned to the frozen stage this month to oversee some one-on-one action in the Search Smackdown. He got out his list and set up some Yuletide matches in the Buzz Arena...and man, will the reindeer fur fly.

    Based on this season's search data, we've got the Search odds right here, and a few highlights from their past matches. All we gotta say is, when Jack "The Cannibal" Frost comes nipping at your nose, you better not cry, you better watch out.

    Smack Down	Red Corner	Green Corner	And the Buzz Goes To...	Odds
    Vengeance	Rudolph "Red-Nosed" Reindeer	Dasher and Dancer et al	Vengeance is sweet. The reject reindeer outshined the tag team by way more than a nose, although that was too bad about Grandma getting in the way.	2:1 Rudolph
    Snowblind	Jack "The Cannibal" Frost	Frosty the Snowman	Frosty proved too slippery for the nimble Jack, although he better watch his addiction to that corn-cob pipe.	9:1 Frosty
    Extreme Fighting	Blister the Heat Miser	Snow Miser aka Mr. Icicle	Mr. Icicle may have the cooler ragtime routine, but his hotheaded half-brother burns him in Buzz by nine-fold. Now we know the reason behind global warming.	11:1 Heat Miser
    Buzz Office Rumble	"Home Alone"	"A Christmas Story"	The McAllister kid can lay a mean booby trap, but all the blow torches in the basement can't match a Red Ryder -- plus that underhanded tongue-on-flagpole trick should freeze any loner in his tracks.	6:1 Christmas Story
    The Unforgiven	Grinch	Scrooge	A face-off for the ages: the cave-dweller with the super-shrunken heart against that squeezing, wrenching, grasping, scraping, clutching, covetous, old sinner. Ah, but that Broadway endorsement clinched the Buzz for the Grinch.	6:1 Grinch

    2-fer Tech Tuesday #35: Good-Tutorials (Photoshop) and Google Advanced
    

    One Standard Fits All: Robots Exclusion Protocol for Yahoo!, Google an
    

    Over the last couple of years, we've been collaborating with Google and Microsoft to make webmasters' efforts more effective across the major search engines. By bringing standards such as Sitemaps and improvements like auto-discovery and cross-host submission, webmasters can simplify their account management across the different search engines.

    The Robots Exclusion Protocol (REP) lets content publishers specify which parts of their site they want public and which parts they want to keep private from robots, whether it's controlling the visibility of their content across their site (via robots.txt) or at the level of individual pages (via META tags). REP was introduced in the early 1990's and is the de facto standard. Its strengths lie in its flexibility to evolve in parallel with the web, its universal implementation across major search engines and all major robots and in the way it works for any publisher, no matter how large or small. We've heard that there is some confusion around the specific implementation of REP supported by each engine. Since we've never detailed the specifics of implementing the protocol, today we're releasing detailed documentation on how REP directives will be handled by the three major search providers.

    Common REP Directives
    The following are all the major REP features currently implemented by Google, Microsoft and Yahoo!. Each of these directives can be specified to be applicable for all crawlers or for specific crawlers by targeting them to specific user-agents, which is how any crawler identifies itself. Each of us also supports Reverse DNS based authentication of our crawler, and you can use this validate the identity of any crawlers claiming a particular user-agent.

    1. Robot.txt Directives

    DIRECTIVE	IMPACT	USE CASE(s)
    Disallow	Tells a crawler not to crawl your site or parts of your site -- your site's robots.txt still needs to be crawled to find this directive, but the disallowed pages will not be crawled.	'No crawl' pages from a site. This directive in the default syntax prevents specific path(s) of a site from crawling.
    Allow	Tells a crawler the specific pages on your site you want indexed so you can use this in combination with Disallow. If both Disallow and Allow clauses apply to a URL, the most specific rule - the longest rule - applies.	This is useful in particular in conjunction with Disallow clauses, where a large section of a site is disallowed, except a small section within it.
    $ Wildcard Support	Tells a crawler to match everything from the end of a URL -- large number of directories without specifying specific pages.	'No Crawl' files with specific patterns, for eg., files with certain filetypes that always have a certain extension, say pdf; etc.
    Sitemap Location	Tells a crawler where it can find your sitemaps.	Point to other locations where feeds exist to point the crawlers to the site's content.

    2. HTML META Directives

    These directives can either be placed in the HTML of a page or in the HTTP header for non-HTML content like PDF, video, etc. using an X-Robots-Tag. The X-Robots-Tag mechanism allows these directives to be available for all types of documents -- HTML or otherwise. If both forms of the tag, HTML META and X-Robots-Tag in the header are present, the most restrictive one applies.

    DIRECTIVE	IMPACT	USE CASE(s)
    NOINDEX META Tag	Tells a crawler not to index a given page.	Don't index the page. This allows pages that are crawled to be kept out of the index.
    NOFOLLOW META Tag	Tells a crawler not to follow a link to other content on a given page.	Prevent publicly writeable areas from being abused by spammers looking for link credit. By NOFOLLOW, you let the robot know that you are discounting all outgoing links from this page.
    NOSNIPPET META Tag	Tells a crawler not to display snippets in the search results for a given page.	Present no abstract for the page on search results.
    NOARCHIVE META Tag	Tells a search engine not to show a "cached" link for a given page.	Do not make a copy of the page available to users from the search engine cache.
    NOODP META Tag	Tells a crawler not to use a title and snippet from the Open Directory Project for a given page.	Do not use the ODP (Open Directory Project) title and abstract for this page in Search.

    Other REP Directives
    Yahoo!-specific REP directives that are not supported by Microsoft and Google include:

    • Crawl-Delay: Allows a site to delay the frequency with which a crawler checks for new content
    • NOYDIR META Tag: This is similar to the NOODP META Tag above but applies to the Yahoo! Directory, instead of the Open Directory Project
    • Robots-nocontent Tag: Allows you to identify the main content of your page so that our crawler targets the right pages on your site for specific search queries by marking out non content parts of your page. We won't use the sections tagged as such for indexing the page or for the abstract in the search results.

    Apart from these tools in the REP, Yahoo! Site Explorer also provides further ways to tell Yahoo! to Delete URLs, or Rewrite Dynamic URLs to remove spurious parameters. You can learn more about our crawler at the Slurp Help page.

    We plan to continue coordinating with the leading search engines to ensure simplicity for webmasters, so stay tuned for more developments in the future. You can also find information on the Official Google Webmaster Central Blog or the Microsoft Live Search Webmaster Center Blog. And, feel free to share your thoughts with the webmaster community on the Site Explorer Suggestion Board.

    
    Priyank Garg
    Director, Product Management
    Yahoo! Search

    Yahoo! Search Tracks the Road to the White House
    

    Election Day is fast approaching and the presidential race has certainly been interesting. As the race heats up, we've been collecting and analyzing some fascinating data about how voters are using search during this election. While searches aren't votes, they do provide insight into what's on the collective mind of the electorate. Here are a few highlights: In the past week, Senator Obama has drawn more than twice as many queries as Senator McCain. That's not necessarily all positive, as the nature of the queries indicate that people still have a lot of questions -lookups range from questions about his biography to his birth certificate, from his grandmother to his gun control platform. Interestingly, last week we saw six times as many queries for Cindy McCain compared to Michelle Obama.

    As for who's doing all the searching, we often run geographical heat maps to track the queries by state. The map below traces the past week's searches for John McCain in each state in terms of queries per capita. As you can see, Washington, D.C. is intently following his progress, followed by Missouri, New Jersey, North Carolina and Ohio.

    
    

    
    Washington, D.C., Georgia, Florida, Virginia and North Carolina have been scrutinizing Barack Obama most closely.

    
    

    
    Since the heat maps compare relative search volume among states for each candidates' name, they can't be compared to each other. So, here's a look at how the candidates stack up against each other in a few key battleground states:

    
    

    
    Whatever the outcome of the presidential race, perhaps the most encouraging news has been the surge in look-ups for information pertaining to voter registration. Patriotism may come with bureaucracy, but at least search can help with the paperwork.

    Remember to exercise your right to vote on November 4th and share your "Road to the White House" search experiences in the comments below.

    
    Vera Chan & Graham Mudd
    Yahoo! Search