Creating Proper Meta Tags
First
you might be thinking, search engines don't use meta tags
anymore. I'm here to tell you that you are wrong. Google
doesn't use them the same way or the way that most people
expect but they still use them. If your page is all images
and no text, then they will pull the description off your
meta tag. It will aslo use the description when you page
is just flash. Even when you have text, sometimes it will
pull part of your description, nice place to have a target
pitch.
The
new Yahoo! still uses meta tags. From everything I have
seen, it gives them more weight than Google. Okay, now that
we have that straight, let's go on.
Hopefully
you are here to learn a little more about meta tags and
not what they are. This article is not going to explain
tags, it is going to tell you how to use them properly.
First,
your Description tag should be one to two sentences, that
is plenty. More then that and your just wasting your time.
The first sentence should be enticing internet users into
clicking your link. Example, you are building a site about
"Search Engine Optimization":
Description
1: This site is all about search engine optimization.
Description
2: Search engine optimization, news, articles, tutorials
and seo tools.
Which
one would you click? I would go for #2. Try to not be generic.
Now
how about keywords? 5-10 keywords is plenty. I usually go
for 5. And I put them in the order of how relevant they
are to the page. If I have a page on seo, and I mention
seo, internet marketing, online marketing and optimization.
My keywords would be like this: seo, search engine optimization,
internet marketing, online marketing, search optimization.
I
always put the most important and relevant keyword first.
All
other meta tags are up to you and what is relevant for your
page.
Adult
SEM was created by goodgirl, a full time SEO, to provide search
engine marketing services to adult sites and provide a place
where adult webmasters could find tutorials and articles on
the SE industry. I have been building sites since 1998 and working
on adult websites since 2000.